An electronic cigarette, also known as e-cigarette among other names, is a handheld battery-powered vaporizer that simulates smoking and provides some of the behavioral aspects of smoking, including the hand-to-mouth action of smoking, but without burning tobacco. Because traditional smoking methods can cause lung diseases and cardiovascular diseases, it is easy to produce addiction and threaten the physical and mental health of human beings. Therefore, electronic cigarettes have emerged as the times require. Electronic cigarettes are mainly composed of batteries, atomizers and plastic parts. Electronic cigarettes are mainly divided into quit smoking and cigarette alternatives.

Global electronic cigarette market was valued at 7132 Million US$ in 2018 and is projected to reach 42.22 Billion US$ by 2024, at a CAGR of 34.5% during the forecast period. The main markets for global e-cigarettes are in Europe and the United States. According to our research, the top three markets for global e-cigarette consumption in 2018 are the United States, the United Kingdom, and Italy, which accounted for 43.2%, 12.7%, and 6.9% of global e-cigarette consumption market share, China and Japan account for 6% and 1% of global e-cigarette consumption market share. In terms of production, China produces more than 90% of e-cigarettes worldwide.

The electronic cigarette industry chain includes upstream raw material suppliers, electronic cigarette designers, and downstream sales companies, the upstream raw material suppliers can be divided into battery raw material suppliers (batteries, control circuits), atomizer raw material suppliers (plastics, glass, hardware, heating resistors) and cigarette oil raw material suppliers. Midstream e-cigarette designers can be divided into two categories: professional e-cigarette manufacturers and international tobacco giant manufacturing department. Downstream sales companies are divided into agents and distributors.

Compared with traditional cigarettes, e-cigarettes have the following advantages:
1. More environmentally friendly and healthy
2. Low industry tax, supported by national policies
3. Electronic cigarettes are more cost-effective

Key players in global electronic cigarette market include: blu eCigs, Njoy, V2, International Vaporgroup, Vaporcorp, Electronic Cigarette International Group, Truvape, ProVape, Cigr8, KiK, Hangsen, FirstUnion, Shenzhen Jieshibo Technology, Innokin, Kimree etc.