A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with pressure sensitive adhesive on one side. They can be used for decoration or for functional purposes, depending on the situation. R. Stanton Avery is credited with creating the first self-adhesive sticker in 1935. There are two types of sticker: kiss cut stickers and die cut stickers.
Kiss cut stickers are only cut through the vinyl -- the paper backing stays intact. You can print on the vinyl around a kiss cut sticker to add extra style to your design. Kiss cut stickers are ideal for delicate designs as the backing helps protect your sticker while it's being transported. Kiss cut stickers also tend to be easier to peel so they're worth considering if you need to quickly peel lots of stickers
Die cut stickers are cut straight through the vinyl and paper backing to fit the exact shape of your design. This makes for a great looking sticker even before it's applied.

Global kiss cut stickers market was valued at 381.19 Million US$ in 2018 and is projected to reach 548.42 Million US$ by 2024, at a CAGR of 6.25% during the forecast period.
At the same time, the global printing industry is forecast to reach $821 billion by 2022, driven by growth in packaging and labels, rather than graphic applications, and digital rather than analogue printing. Global printing markets are changing, many publishing products have electronic versions replacing previously printed volumes. E-books, on-line newspapers and magazines are taking significant sections of their respective markets; while directories, catalogues and brochures have electronic alternatives; more transactions are electronic reducing demand for currency and cheques; and advertising spend is moving into new areas including on-line. These factors, alongside the continued growth of social networking, result in declining volumes of many print products, but not packaging and labels where demand is growing.

Key players in global kiss cut stickers market include: Sticker Mule, Websticker, PsPrint, StickerGiant, Comgraphx, Stickeryou etc.