Maternity clothing is what women wear when they are pregnant. Maternity clothing should meet the requirements of not hindering the development of the fetus, large and comfortable, good breathability, strong sweat absorption, heatstroke protection and convenient putting on and taking off. It is best to use cotton texture as the first choice. To pay attention to practicality, it must also take care of breastfeeding.

The growing global population, more and more people are paying attention to the feeding of newborns, bringing huge development opportunities to the maternity clothing market. The upstream raw materials for maternity wear are surface materials, printing dyes, chemical fibers, and animal fur materials etc. Rising prices and processing costs of raw materials and packaging have increased the operating costs of the maternity wear industry to a certain extent. But at the same time, the application of various new surface materials, radiation-proof raw materials, and upgrading of printing and dyeing technology have also improved the quality of maternity clothing, enriched the types of maternity clothing and promoted the popularization of maternity clothing. The downstream of the maternity wear industry is the end consumer. The consumer's income level, consumer psychology, consumption preference, education level, age, occupation and other factors have a great impact on the design, pattern color, price and quality of maternity clothing.

The functionality of maternity clothing has become one of the first considerations for consumers. Many maternity clothing with special functions are very popular, such as radiation protection clothing, special underwear, shoes and socks, abdominal support belts for pregnant women, one of the best-selling is radiation protective clothing, 90% of pregnant women will choose it, because many pregnant women believe that electromagnetic field radiation can deform the embryo or cause chromosomal changes, resulting in infant malformations, premature birth or abortion, although the current radiation-preventing maternity clothes have not yet achieved the real shielding effect, this has undoubtedly become a hot market.

Global maternity clothing market was valued at 13.4 Billion US$ in 2018 and is projected to reach 18.5 Billion US$ by 2024, at a CAGR of 5.56% during the forecast period, the US and Europe account for about 70% of the consumer market for maternity clothing, China's maternity clothing consumer market grows fastest.

The future development trend of the maternity wear industry is:
1. The product line is gradually enriching, and the brand level positioning is clearer.
2. The competitiveness of middle and high-end brands will continue to increase, and market concentration will continue to increase.
3. The industry's overall innovative design capabilities will continue to improve, and fashion elements will gradually be incorporated.
4. The sales channel will shift from offline to online and offline.

Key players in global maternity clothing market include: Destination Maternity, H&M, Gap, Mothercare, Thyme Maternity, OCTmami, JoJo Maman Bébé, Seraphine, Happy House, Hubo Mother, Liz Lange, Tianxiang, Gennie's Maternity, Mamas & Papas, Angeliebe, Ripe Maternity, Amoralia, Rosemadame, Envie de Fraises, Ingrid & Isabel, Isabella Oliver etc.