The water purifier is a water treatment equipment that performs deep filtering and purification treatment on the water quality according to the requirements for the use of water. The water purifier usually refers to a small purifier used as a household. As we all know, water is the source of life. 70% of the human body is composed of water. When the human body loses 6% of water, thirst and fever will occur. Losing 10 ~ 20% of water will faint or even die due to dehydration. Without food, life can last for more than 20 days, but if you don’t drink water, life can only last for about 7 days. Therefore, the cleanliness of drinking water is a global concern. The development of the water purifier industry has effectively improved the quality of drinking water. The use rate of water purifiers in developed countries generally exceeds 80%, the use rate of water purifiers in the United States reaches 90%, 90% in Europe, 80% in Japan, and 95% in South Korea.

Water purifiers are generally divided into three types: gradually tightened water purifiers, self-cleaning water purifiers and intelligent water purifiers. The traditional water purifier is a gradually tightened water purifier, which is composed of PP melt blown filter element, granular carbon, compressed carbon, RO reverse osmosis membrane or ultrafiltration membrane, and activated carbon at the end. The other is a more advanced self-cleaning water purifier. There are two channels in the machine, which adds a washing water channel. Intelligent water purifier refers to a water purifier with low waste water discharge. The water purifier is equipped with an LED display, and has a voice reminder function, temperature monitoring control, temperature alarm, water level control, water level monitoring alarm and other functions.

The industrial chain of the water purifier industry can be divided into upstream, midstream and downstream. Upstream refers to component suppliers or material suppliers that produce various parts required for water purifiers. Among them, the main components include electronic components, rubber materials, PP filter elements, etc. The midstream includes gradually tightened water purifiers, self-cleaning water purifiers and smart water purifiers. The downstream of the water purifier industry mainly reaches the final consumer through channels such as supermarkets, brand stores, and e-commerce links.

Global water purifier market was valued at 36.35 Billion US$ in 2018 and is projected to reach 56.77 Billion US$ by 2024, at a CAGR of 7.63% during the forecast period. Development Trend of Global water purifier Industry:
1. Water purifier industry will enter a period of rapid development, and explosive growth will occur in the next few years.
2. Regional market features will be more prominent
3. Product solutions will guide future competition

Key players in global water purifier market include: UP & UP, Soma Pitcher, Brita, PUR, APEC, Whirlpool, GE, APEX, Filtrete etc.