From a global perspective, the main consumer markets for training fitness equipment are developed countries such as Europe and the United States, but due to factors such as production costs, the world ’s major fitness equipment production locations are gradually shifting from Europe and the United States to Asia. Previously, Taiwan ’s fitness equipment output ranked first in the world, once occupying 40-50% of the global market share, but in recent years, 90% of Taiwan ’s low-end fitness equipment industry has moved to mainland China, and China has become the world ’s largest fitness equipment exporters. In the future, Europe, Asia and Latin America will be the main growth points of the fitness equipment market. Gradually rich people will pursue a healthier lifestyle and will become the main consumers of fitness equipment.

According to a research report from HJ Research, the global training fitness equipment market size has shown an overall upward trend from 2014 to 2019. The global training fitness equipment market size was USD 11.25 billion in 2018, an increase of 4.2% over 2017 and is expected to reach USD 11.69 billion in 2019. Due to the popularity of fitness awareness and higher income levels, the United States and Europe are currently one of the most important consumer markets for fitness equipment, and the market has matured and has formed a relatively stable market competition pattern. United States fitness equipment consumption accounted for approximately 35.0% of global consumption in 2018, and Europe accounted for 30.0%. China's fitness equipment production revenue increased from US $ 3.909 billion in 2011 to US $ 6.075 billion in 2018, with a CAGR of 6.5%, China's fitness equipment manufacturing accounts for about 53% of the world's total. At present, the high-end fitness equipment market is mainly occupied by internationally renowned brands such as ICON, Life, Precor, BH and Technogym. The annual growth rate of the global fitness equipment market is about 4%. Most sports equipment manufacturers participate in the international market competition mainly through OEM processing for well-known international brands. The global fitness equipment industry has a high degree of brand concentration. The major brands ICON, LifeFitness, Precor, and Technogym occupy about 70% of the global market share.

As the incidence of obesity and chronic heart disease continues to rise globally, coupled with increasing awareness of health and fitness, it is expected to drive the growth of the global fitness equipment market. However, the high cost of equipment is a key factor limiting the growth of the global fitness equipment market. In addition, cardio, yoga, and swimming, traditional techniques that do not require bulky equipment, are another factor that is expected to limit the growth of the global fitness equipment market. Based on the current status of the industry, HJ Research estimates that the global training fitness equipment market size will show an overall upward trend from 2020-2025, and is expected to reach 14.8 billion US dollars by 2025.